9. Conducting a Direct e-Marketing
Campaign
Direct e-marketing on the Internet is in its formative
stages. You can send your message in e-mail or HTML
format; solicited or unsolicited. We do not recommend
using unsolicited e-mail as the receiver bears the cost.
The trend in direct e-marketing is in "push" technologies and services. These allow you to send regularly scheduled messages and other content to individuals who have signed up to receive it. The business models for these technologies are still in definition, but they deserve attention and testing.
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