5. Obtaining Links From Other Web Sites
There are two types of links: 1) one-way links to your Web site; and 2) two-way links where you provide a return link to the other Web site.

Getting a link simply requires finding sites that have a reason for pointing to you, then asking for the link. If a site acts as a resource for information that resides on your site, the owners of the site will probably want to point to you. If you can't get them to point to your main page, then ask for a link to your page that contains the specific information.

Seek out partners for trading links including vendors, suppliers and providers of complimentary products.

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