3. Announcing in Newsgroups
A newsgroup is an electronic bulletin board where people with shared interests can communicate. There are over 300,000 newsgroups on the Internet with millions of daily participants. Done right and with care, posting to a newsgroup can generate tremendous, almost instant, word-of-mouth.

If you want to post, target only those newsgroups that cover topics associated with your product. First determine if the newsgroup accepts postings. If it does, monitor the postings and participant response. When you post, provide useful advice or information, not an advertisement for your product. Be specific and keep it short. You can end with a mention that your site has useful information on the topic you are posting. If possible, become a known participant by posting frequently with both advice and questions. And don't forget to include your signature on every e-mail or posting. If you have an announcement be sure to post it to the "announcement newsgroups" which are designed for announcements. Finally, if there's sufficient interest, you may even want to create your own newsgroup.

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