2. Issuing a Press Release
A press release
allows you to reach prospects through publications that
cover your topic of interest. A release needs to be
coordinated with the launch of your site (or it's not
news) and may be distributed by e-mail, newswire, fax or
mail. The four keys to a successful press release are: 1)
having newsworthy content; 2)targeting interested editors;
3) matching distribution method with editor preference;
and 4) properly formatting the release for each method of
distribution.
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