Announcing Your Web Site with
Internet Search Engines and Directories
The objective here is to get your Web site listed in the
Internet's equivalent of the yellow pages. This is
probably the most cost effective way of reaching prospects
who otherwise may not be aware of your company. Once
listed, prospects who search on these directories can find
your site.
There are hundreds of sites where you can
announce your site. Each typically falls into one of six
categories:
1) search engines; 2)
announcement
sites; 3) general directories; 4) geographic sites; 5)
specific-interest sites; or 6) selective sites.
Always announce your site the day it's published as it will take from a day to several weeks for the search engines to include it in their databases. It's best to not announce before your site is published, however, as prospects who click to a site still under construction are unlikely to return.
As your Web site changes and grows you may want to announce additional Web pages to the search engines. For example, if you create a new section of your site for a new product or service, you may want to announce the main page of that section
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