
Search Engine
Optimization & Promotion For Your Website Search Engine
Optimization is not only about technology and submissions; it's also about
marketing strategy and optimizing your website

design and content thereof to be,
"search engine friendly". As you know this is important to your online
business as over 85% of users find websites through search engines, and if you
are not a household name like Colgate, Mr. Clean etc.. most people will not type
the URL into the address bar and go directly to your website. Which leaves us
with, "if they can't find your site via a search engine, you will not be
found" the alternative; advertise through conventional means; papers,
magazines, TV, radio etc... which can be far to expensive for most companies.
This certainly will leave most companies out in the cold and provide most with a
catch 22 situation where your site is ranked poorly and, you will lose most
traffic to your competitors because, you are number 1,000 in the search engine
listings. You've probably read this statistic before, but what most may not know
is that, 33% of all search engine users believe that the top ranking websites
are the best brands on the market because, they have the most money to spend /
promote their website thus, making them the best. An untrue belief but
none-the-less a belief, you have all heard about "urban legends" well
it's the same thing!
How We Will Achieve This
Final Host can position, re-position your website and improve your rankings to the
major search engines and directories using these six elements of SEO (search
engine optimization) for existing and websites that we design:
- Optimization - Search engine friendly HTML optimization:
website meta tags, alt tags, emphasis on important text etc..
- Submission - Proper submission protocol
for each individual search engine
- Registration - Verification of
successful submissions
- Monitoring - Evaluation of statistic
logs for search engine activity
- Positioning - Fine-tuning of submitted
pages
- Maintenance - Continuous attendance to
all the above actions
We place all our effort into websites
design and consider all aspects of that design,
- End users/site visitors/target audience should be primary
- Human based search engines
- and then finally crawler based search engines
How to arrange words, how to place graphic images and multimedia files etc.., will communicate to the search engines, what is important on those pages.
Basic Rules
Of Web Design
- Easy to read
- Easy to navigate
- Easy to find (externally and internally)
- Consistent in layout and design
- Contact information should be easily visible and easy to find
- Quick to download
--- Easy to Use ---
All this should be considered and pre-determined by you & the web
designer before your site design takes place as; all
this information combined can either make or break your online success so think
carefully when investing in your website's design it should be all about how a
targeted audience will find your website & purchase from your online business.
If you are interested in receiving further information about search engine
friendly optimization then call us: 1-519-620-8143 or contact us for more details.